On June 18 Bravo Wellness announced the acquisition of Push, a Chicago-based managed care company, for an undisclosed sum.
Founded in 2008, Bravo Wellness provides employers and health plans with configurable employee wellness programs that can strengthen employee benefits and drive down long-term claims. The company has about two million members.
Bravo is looking to compete in the performance-based wellness market, and Push would give them an advantage. Launched in 2011, Push leverages technology and behavioral economics to motivate people to improve their health, producing real benefits for health plans, self-insured employers, and their valued members. It also specializes in developing and managing programs for groups with diverse populations, including Managed Care Organizations (MCO), working with them to optimize member engagement and rewards programs using data-driven messaging and smart, multicultural incentives.
Push recently invested significant capital into its technology platform, bringing advanced infrastructure for communications, data management, configurable incentive designs, and more – including features geared toward state Medicaid programs and underserved populations. The Push team will remain in Chicago, expanding Bravo’s market reach.
According to our Deal Search Online database, this deal is Bravo’s first announced transaction. However, with the financial resources of its parent company, Medical Mutual, the company has the potential to expand at an accelerated pace. Medical Mutual, one of the largest health insurance companies in Ohio, acquired Bravo in January 2020 for an undisclosed sum.