Advantia Health, a physician medical group focused on women’s health, has acquired telehealth company Pacify. The target developed an app that offers virtual perinatal care for new and expectant mothers. It connects them with consultants and registered nurses to complement in-person visits with OB-GYNs, pediatricians and other physicians.

The financial terms of the were not disclosed, but it’s easy to see why Advantia acquired the digital health company. Pacify’s app connects patients with consultants and registered nurses to complement in-person visits with OB-GYNs, pediatricians, and other physicians.

This deal combines Advantia’s physical physician practices and Pacify’s virtual capabilities with the aim of providing on-demand 24/7 virtual care for new mothers through the Pacify platform. Pacify works with more than 30 health plans, employers and public health agencies, including Medicaid managed care organizations and Women, Infants and Children (WIC) programs.

This is the first deal with Advantia in the digital health realm. It traditionally acquired other physician medical groups, such as Heartland Women’s Healthcare this past February and Comprehensive Women’s Health early last year.