Qualtrics has completed its acquisition of Press Ganey Forsta, a leading healthcare experience measurement and improvement platform, for $6.75 billion. The deal significantly expands Qualtrics’ Experience Management (XM) platform with the world’s largest proprietary healthcare experience dataset. Press Ganey Forsta serves more than 41,000 healthcare facilities, including the majority of U.S. hospitals.
Press Ganey Forsta provides patient, caregiver and workforce experience measurement, benchmarking and improvement solutions built on decades of proprietary healthcare data and regulatory expertise. Qualtrics contributes its leading XM AI and data platform that turns experiential signals into actionable intelligence. The combined entity creates the largest AI-ready dataset for human experiential context, enabling predictive, personalized experiences across healthcare and other industries.
The transaction strengthens Qualtrics’ position as the category leader in Experience Management by adding deep healthcare domain expertise and data scale. The combined platform supports healthcare providers and payers in moving from reactive measurement to real-time, predictive action while enhancing Qualtrics’ offerings for financial services, retail, hospitality and other sectors. Jason Maynard continues as CEO of Qualtrics.
According to data captured in the LevinPro HC database, this transaction represents the 85th eHealth acquisition of the year, and the eighth in the analytics subsector. There were 301 eHealth and 38 analytic deals reported in 2025.
