Senior Market Sales (SMS) announced on July 9 that it acquired Brighton, Michigan-based Giardini Medicare for an undisclosed price.
Giardini Medicare is a family-operated, independent Medicare insurance agency. The company specializes in enrolling individuals in Medicare Advantage and Medigap policies. Giardini Medicare is known for its use of social media to educate and acquire clients.
SMS represents top Medicare Supplement, Medicare Advantage, annuity, life, long-term care and travel insurance carriers in all 50 states. Independent insurance agents rely on SMS for proprietary technology, competitive insurance products and expert training and service. Founded in 1982, SMS is headquartered in Omaha, Nebraska. In 2020, SMS joined the Alliant Insurance Services family of companies.
“At SMS we know the effectiveness of education-based marketing, but this mother-son team intrigued and impressed us with just how profitable an agency can be with education-based social media in particular,” said SMS President John Haver. “Landing this top talent is a major win for SMS, as we continue to share resources and knowledge across our network of acquired partners and thousands of independent agents.”
This marks SMS’ second acquisition announced during July 2025. Just a day prior to this announcement, the company reported its acquisition of Kinnelon, New Jersey-based MIC Insurance Services, a second-generation, family-owned independent insurance agency.
According to data captured in the LevinPro HC database, this marks the 12th Managed Care transaction of 2025, as well as the third announced during the second half of the year. There were 27 Managed Care deals announced during 2024, 31 announced in 2023 and 45 announced during 2022.
