Madison River Capital (MRC), a New York-based private equity firm, announced that funds affiliated with MRC have made a strategic investment into Senior Care Therapy

Senior Care Therapy is a provider of patient-centered psychology and mental health services to the geriatric population in sub-acute, long-term care and assisted living communities. The company was founded in 2008 and has grown to be a leading provider of critical mental health services within more than 300 facilities across multiple states. 

MRC is focused on partnering with founders and building leading businesses across a variety of industries, with a focus on healthcare and industrials. After founding and building the corporate private equity effort at Jefferson River Capital, the team spun out of Jefferson River Capital to continue pursuing its strategy of acquiring and growing businesses in the lower middle market. MRC is comprised of ten investing and operating professionals with a history of working together since 2013. 

Proceeds of the investment, along with additional operational resources from MRC, will be utilized to facilitate the continued expansion of Senior Care Therapy’s mental health offering to residents in long term care facilities. Financial terms of the deal were not disclosed. 

According to the LevinPro HC database, this acquisition represents the fourth Behavioral Health Care (BHC) transaction of 2024. There were 82 BHC transactions announced during 2023, and 112 announced during 2022.