New York-based Thirty Madison, Inc. announced on June 14 that it purchased assets of The Pill Club for $32.3 million. This transaction follows The Pill Club’s Chapter 11 bankruptcy filing in April 2023 after the company faced Medicaid charges in California.
The Pill Club is an online birth control and women’s health company that helps women access birth control and reproductive education. It was founded in 2016 in San Mateo, California.
Thirty Madison is a premier healthcare company for people living with chronic conditions. In June 2021, it raised more than $210 million in Series C round funding led by investor HealthQuest Capital. Investors also included Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson Innovation – JJDC, Inc., Northzone and Greycroft. Thirty Madison aims to become a leading virtual specialty health company. It has more than 750,000 active patients, alongside a growing B2B presence with national payer and employer contracts.
The Pill Club’s operations and patient files will be transferred to Nurx, which was purchased by Thirty Madison in February 2022. More information regarding the transaction can be found here.
According to data captured in the LevinPro HC database, this acquisition represents the 132nd eHealth acquisition of 2023.

