Acko General Insurance, backed by General Atlantic, announced on March 17 its acquisition of Parentlane, a leading digital health platform in the maternity & child health space.

Following the deal, Parentlane co-founder and CEO, Vijay Anand, will join the Acko leadership team and spearhead strategic initiatives for the company. Terms of the deal were not disclosed.

Founded in 2015, Parentlane provides young millennial parents with healthcare solutions from preconception to early childhood development phase. Parentlane serves more than 2 million users yearly on the platform with personalized content and delivers healthcare services by partnering with leading hospitals across the country.

Acko General Insurance is a private sector general insurance company based in Bengaluru, India. The company was founded in November 2016.

According to data captured in the LevinPro HC database, this acquisition represents the 61st eHealth transaction of 2023, nine of them in the telehealth specialty. By comparison, there were 105 eHealth and 12 telehealth deals announced between January 1, 2022, and March 17, 2022.