New York City-based Diana Health has secured $11 million in a Series A funding round for redesigning maternity and women’s health programs at hospitals.

In conjunction with the funding round, Diana Health has also formed a collaboration with TriStar StoneCrest Medical Center, part of TriStar Health, the local health system of Nashville-based hospital giant HCA Healthcare Inc. Diana Health will open its first physical location and launch its first end-to-end maternal care program with TriStar StoneCrest in Smyrna, Tennessee in the coming weeks.

The funding, co-led by two venture capitalists firms, LRVHealth and .406 Ventures, with participation from existing investor AlleyCorp. will be used to launch Diana Health’s first locations in 2022, expand the company’s technology platform and position it for rapid growth in 2023.

Diana Health is a network of modern women’s health practices working in partnership with hospitals to reimagine the way maternity and women’s healthcare is delivered and create an individualized experience while improving care and lowering costs. Working directly with hospital leadership, Diana Health develops women’s health programs by combining a tech-enabled, individualized care experience with a clinical redesign of labor and delivery.

“The care we receive as women, particularly during pregnancy and birth, has the potential to impact population health across generations while building lifelong connections between a family and their healthcare provider,” said Kate Condliffe, co-founder and CEO of Diana Health. “Traditional care models can make it challenging for providers to embrace this opportunity. That’s why we are completely restructuring care programs to provide engaging, whole health support that will drive meaningful change in the lives of women and families.”