Welltok, a portfolio company of New Enterprise Associates since 2013, has boosted its consumer health platform, CafeWell, with the acquisition of WellPass.
WellPass was formed in 2017 through the merger of Sense Health and Voxiva. The latter worked with many large payers and organizations on mobile and digital health products. Sense Health focuses on Medicaid care managers.
Wellpass has created interactive, popular text-based programs such as Text4Baby, Text2Quit and Care4Life, and works with a roster of Medicaid plans, state Medicaid agencies and departments of health, as well as providers and pharmaceutical companies.
The acquisition will allow Wellpass’ current clients to more effectively target and engage their members through machine learning and data driven insights, additional outreach channels like interactive voice, chatbot, and live coaching, and the ability to seamlessly incentivize and reward actions.
Financial terms weren’t disclosed.