OptimizeRx Grows Patient Communication Platform with RMDY Acquisition

OptimizeRx Grows Patient Communication Platform with RMDY Acquisition

OptimizeRx (NYSE: OPRX), a digital patient communication company, ramped up its platform last week with the acquisition of RMDY Health for $16 million. RMDY offers a SaaS platform that provides a complete digital framework to help life science and healthcare stakeholders design and launch their own white-label collaborative digital care and patient support programs. The company’s web and mobile platform supports a wide range of digital therapeutic initiatives, with a focus on care and chronic disease management, among others. For 2019, the company has an estimated annual revenue of $3 million. The acquisition adds three new client segments to OptimizeRx’s existing patient... Read More »
OptimizeRx Grows Patient Communication Platform with RMDY Acquisition

Patient Engagement Firm MyDirectHealth Acquired by Experian

Experian Health, the healthcare arm of Experian (LSE: EXPN) announced earlier this month that it acquired MyDirectHealth, a digital health firm. No financial terms were disclosed. Companies like Experian Health that collaborate with hospitals and provide data support seem to be buying companies much like MyDirectHealth pretty frequently. MyDirectHealth develops digital care coordination solutions to help patients find the appropriate care provider. The company’s platform also offers patient engagement and outreach analytics, which Experian hopes to combine with its analytics platform to streamline healthcare administration. Patient engagement platforms are definitely trending,... Read More »